Compared to Standardized Global Marketing, Adapted Global Marketing ________

question 45

Multiple Choice

Compared to standardized global marketing, adapted global marketing ________.

• A) uses the same marketing mix elements in all target markets
• B) lowers marketing costs by using home country sales teams
• C) modifies marketing strategies to meet local needs
• D) maintains uniformity across all markets
• E) results in greater brand power

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Definitions:

Legal Rights

The entitlements conferred upon individuals or entities by law, protecting their interests and allowing them to make legal claims.

Obligations

Duties or commitments under the law or by agreement that an individual or entity is required to fulfill.

Straight Life Insurance

A type of permanent life insurance where the insured pays a consistent premium throughout their lifetime, and the policy pays out a death benefit to the beneficiaries when the insured dies.

Loan Value

The maximum amount of money that a lender will provide to a borrower, often based on the value of the collateral pledged.