The BCG Growth-Share Matrix Classifies Four Types of SBUs

question 137

Multiple Choice

The BCG growth-share matrix classifies four types of SBUs. They are ________.

• A)product, price, promotion, and placement
• B)sales, market share, price, and promotion
• C)stars, cash cows, question marks, and dogs
• D)planning, organizing, leading, and controlling
• E)market penetration, market development, product development, and diversification

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Definitions:

Innovation

The process of turning ideas into new or improved products, processes, or services, driven by a desire to solve problems or enhance existing solutions.

Social Capital

The networks of relationships among people who live and work in a particular society, enabling that society to function effectively.

SMART Goals

SMART goals are objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound, designed to clarify ideas, focus efforts, and increase the chances of achieving them.

Extrinsic Motivators

External factors or rewards that influence someone’s behavior or actions.