Most Portfolio Analysis Methods Evaluate SBUs on Two Dimensions, Namely

question 23

Multiple Choice

Most portfolio analysis methods evaluate SBUs on two dimensions, namely ________ and ________.

• A)market share; strength of the SBU's position
• B)market or industry growth rate; market or industry attractiveness
• C)market or industry attractiveness; strength of the SBU's position in that market or industry
• D)market growth rate; profits
• E)market penetration; market development

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Definitions:

Nonprogrammed Decision-making

The process of making decisions in response to unique, novel, or ill-structured situations that require creativity and judgment.

Product Innovation

The creation and introduction of new or significantly improved goods or services in the market.

Process Innovation

The implementation of a new or significantly improved production or delivery method, enhancing efficiency or quality.

Organizational Cultural Lag

The delay between changes in organizational culture and the adaptation of its strategies, processes, or structure.