If Under Armour, the Successful Maker of Moisture-Wicking Shirts and Shorts

question 19

Multiple Choice

If Under Armour, the successful maker of moisture-wicking shirts and shorts, considered introducing a line of Under Armour fitness equipment, the company would be considering ________.

• A)marketing controls
• B)market development
• C)diversification
• D)market penetration
• E)product adaptation

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Definitions:

Surgeons

Medical professionals specialized in performing surgical operations to treat diseases, injuries, or deformations.

Cabinet Makers

Skilled craftsmen who create fine wood furniture and detailed cabinetry work.

Sense of Agency

The feeling or belief that one is in control of their actions and can effect change in the world or their own lives.

Clock Time

A form of time developed through industrialization in which time is no longer passed but spent. Time is a valuable currency that defines the employer–employee relationship and over which struggles occur.