The Process of Dividing a Market into Distinct Groups of Buyers

question 28

Multiple Choice

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors is called ________.

• A)market targeting
• B)positioning
• C)marketing strategy
• D)market segmentation
• E)market extension

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Definitions:

Recreational Use

The use of substances or participation in activities for enjoyment, relaxation, or leisure, rather than for medical, professional, or survival purposes.

Labeling Theory

A sociological perspective that suggests individuals become deviant due to labels assigned to them by society.

Labeled As Deviant

The process of being marked by society as violating norms and engaging in behavior considered unacceptable.

Labels

Labels are terms or classifications applied to individuals or groups based on certain characteristics, often influencing perception and treatment by others.