________ Means Having Fresh Understandings of Customers and the Marketplace

question 81

Multiple Choice

________ means having fresh understandings of customers and the marketplace derived from marketing information, which form the basis of customer value and relationships.

• A)A marketing information system
• B)Customer insight
• C)An internal database
• D)Secondary data
• E)A focus group

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Definitions:

World's Leading

A term used to denote entities (companies, products, countries) that are considered to be at the forefront in their respective fields or industries.

Gross Domestic Product

Gross Domestic Product (GDP) is the total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

Monetary Value

The financial worth of an item, service, or asset, expressed in terms of currency.

Products and Services

The combination of physical goods and intangible activities that fulfill customer needs and wants.