An Increasingly Large Number of Firms Are Changing Their Organizational

question 116

Multiple Choice

An increasingly large number of firms are changing their organizational focus from ________ to ________.

• A)product management; functional management
• B)product management; geographic management
• C)brand management; customer relationship management
• D)geographic management; functional management
• E)global management; regional management

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Definitions:

Market Power

The power of a firm to control the market price of its product. A monopoly has the greatest degree of market power.

Consumer Data

Information relating to individuals who purchase or show interest in products and services, including personal details, buying habits, and preferences.

Antitrust Violation

Instances where businesses or individuals engage in practices that restrict competition, violate established antitrust laws, and harm consumers or the economy.

Restraints Of Trade

Legal restrictions placed on business practices that can limit competition or manipulate markets.