Saturn Is "A Different Kind of Company, a Different Kind

question 46

Multiple Choice

Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.

• A)product portfolio
• B)target markets
• C)positioning
• D)strategy
• E)market niche

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Definitions:

Elastic

Describes a situation in economics where the demand or supply of a good is sensitive to changes in price.

Price-elasticity

A measure of the responsiveness of the quantity demanded or supplied of a good to a change in its price.

Sneaker Manufacturers

Companies engaged in the design, production, and marketing of sneakers for various consumer segments.

Price Competitive

A market condition where businesses strive to offer their goods or services at lower prices than their competitors to attract customers.