Saturn Is "A Different Kind of Company, a Different Kind

question 46

Multiple Choice

Saturn is "a different kind of company, a different kind of a car"; the Hummer is "like nothing else." These statements reflect a firm's ________.

• A)product portfolio
• B)target markets
• C)positioning
• D)strategy
• E)market niche

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Definitions:

Fed

The Federal Reserve System, which is the central banking system of the United States, responsible for monetary policy and financial regulation.

GDP

Gross Domestic Product, the total value of all final goods and services produced within a country in a given period of time.

Tax Cuts

A reduction in the amount of taxes imposed by a government on individuals or businesses.

Monetary Policy

The process by which a central bank, currency board, or monetary authority controls the supply of money, or trading in foreign exchange markets.