When Hancock & Dunberry Developed and Introduced New Simplified Wills

question 72

Multiple Choice

When Hancock & Dunberry developed and introduced new simplified wills for the elderly and less educated markets, less expensive home visits, and a free legal referral service, the law firm began practicing ________ marketing.

• A)consumer-oriented
• B)innovative
• C)customer-value
• D)societal
• E)sense-of-mission

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Definitions:

Onset of Depression

The initial period or starting phase when symptoms of depression begin to manifest in an individual.

Lifespan

The duration of time that a living being, especially a human, exists from birth to death.

Early Adulthood

A life stage typically spanning from late teens to early 30s, marked by increased independence and responsibility.

Middle Adulthood

A period in human development, typically considered to occur roughly between the ages of 45 and 65, marked by stable work, relationships, and health, yet facing challenges such as aging and a reassessment of life goals.