Which of the Following Is True About Customer Relationship Management

question 45

Multiple Choice

Which of the following is true about customer relationship management (CRM) ?

• A)It relies on information produced through primary research.
• B)Its aim is to maximize profit margins
• C)Its aim is to increase the efficiency of each customer touchpoint.
• D)Its aim is to maximize customer loyalty.
• E)Most companies who first implemented CRM have greatly benefited from the results.

---

Definitions:

Stepping-Stone Method

An iterative technique for moving from an initial feasible solution to an optimal solution in the transportation method.

Fixed Costs

Expenses that do not change with the level of production or sales over a certain period, such as rent, salaries, and insurance.

Transportation Model

A type of optimization model used in logistics that determines the most efficient way to distribute goods from several suppliers to multiple destinations.

Degeneracy

A situation in linear programming where more than one solution can lead to the optimal value, or when small changes to the coefficients greatly affect the solution's outcome.