Half of a Marketer's Consumers Buy a Product Because It

question 34

Essay

Half of a marketer's consumers buy a product because it is "in style"; the other half buy the product because of its superior functionality. What is this type of segmentation called?

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Definitions:

Ethical Decisions

Choices made based on moral principles and values, considering what is right and wrong in a given situation.

Morals

Principles or beliefs concerning what is right and wrong behavior, deeply personal and often influenced by cultural norms.

Theology

The study of the nature of the divine, religious beliefs, and the practice of religious faith, often involving the examination of sacred texts.

Philosophy

The study of the fundamental nature of knowledge, reality, and existence, especially when considered as an academic discipline.