For Secondary Data to Be Useful to Marketers,it Must Be

question 158

Multiple Choice

For secondary data to be useful to marketers,it must be relevant,current,unbiased and ________.

• A)complete
• B)accurate
• C)inexpensive
• D)collected before secondary data
• E)experimental

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Definitions:

Sympathetic Nervous System

A part of the autonomic nervous system that activates what is often termed the fight or flight response, preparing the body for rapid action in threats.

Perspire

The process of sweating, or secretion of fluids by the sweat glands of the skin, often in response to heat or stress as a means of cooling the body.

Brain Imaging

Techniques that are used to capture images of the structure and function of the brain, aiding in diagnosis and research on neurological conditions.

fMRI

Functional Magnetic Resonance Imaging, a brain imaging technique that measures brain activity by detecting changes associated with blood flow.