Cameron Loves to Know About and Purchase the Most Up-To-Date

question 127

Multiple Choice

Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his friends, he is almost always the first to own the newest electronic product. Often the products that Cameron buys become adopted by large groups of consumers, but occasionally Cameron will purchase a product that is adopted by only a small portion of the population. To which of the following adopter groups does Cameron belong?

• A)innovator
• B)early adopter
• C)early majority
• D)late majority
• E)laggards

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Definitions:

Target Corporation

An American retail corporation, the eighth-largest in the United States, which operates a chain of discount stores offering various goods.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, giving them partial ownership and usually voting rights.

Tender Offer

A tender offer is a proposal made publicly by an individual, company, or group to purchase a significant percentage of another company's stock or bonds at an above-market price.

SEC

The U.S. Securities and Exchange Commission, regulating and overseeing the securities industry.