Examlex
Why is it important for marketers to understand the changing roles and influence of family members? How are roles and social status related to product choice?
Competing Items
Products or services that serve as alternatives to one another in the marketplace, vying for the same consumers.
Complementary Items
Products or services that are used together or enhance each other's value, encouraging customers to purchase them as a pair or group.
Breadth and Depth
Refers to the variety and the range of products or services offered by a company or available in a market.
Intermediaries
Agents or businesses that act as a middleman in the distribution channel, moving products from the manufacturer to the consumer.
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