The Attic Trunk Began in 1979 as an Upscale Dress

question 52

Essay

The Attic Trunk began in 1979 as an upscale dress shop in Forest Ridge's fashionable shopping district, catering to a wealthy, mature clientele. Many other specialty shops lined the main avenue over the next few years. But as Forest Ridge began to attract an affluent, younger, and more demographically diverse population, the once-popular shopping district was increasingly perceived as stodgy and snobby. By the late 1980s, many of these specialty shops suffered financially. Most shops attracted only tourists who enjoyed browsing through the displays of alligator belts and shoes, piles of scented soaps, and useless flowered parasols, often laughing at the ridiculously high prices. Owners of The Attic Trunk had noticed the shifts in population and buying behaviour of the typical shopper by the late 1980s. In fact, the owners had observed that the once-fashionable shopping district in Forest Ridge no longer attracted a "typical shopper." The wealthy, mature clientele had been replaced with affluent families with children, and a mix of Asian and African Americans as well as Caucasians. Specialty items at The Attic Trunk gradually disappeared, replaced by brand-name apparel, colognes, and jewellery. Other owners followed suit in the early 1990s, bringing restaurants, an outdoor cafe, and a day spa to the main avenue in Forest Ridge
-If this shop were to open an outlet in Canada and intended to cater to the typical Asian Canadian consumer, what locations would you advise? Why?

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Definitions:

Preferred Spending

the allocation of financial resources towards goods, services, or investments that are most favored or prioritized by an individual or entity.

City Council

The legislative body that governs a city, town, or municipality, responsible for making and enforcing local laws and policies.

Median-Voter Theorem

A theory suggesting that the outcome of majority voting processes will reflect the preferences of the median voter when preferences are single-peaked and voters are fully informed.

Middle-of-the-Road Positions

Political or policy positions that are not extreme, representing a moderate or centrist point of view.