Your Firm's Research Reveals That Consumers Have Different Tastes in Different

question 6

Multiple Choice

Your firm's research reveals that consumers have different tastes in different cities. As a result, management has decided to localize its products and services to meet local market demands. This is an example of ________ segmentation.

• A)geographic
• B)benefit
• C)end-use
• D)customer
• E)image

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Definitions:

COE Truck Chassis

A type of truck design where the cab is situated over the engine, offering better visibility and maneuverability.

Gear Shift Lever

The component in a vehicle that the driver uses to select gears manually in a transmission system.

Detent Spring

A component used in mechanisms to keep an object in a predetermined position until enough force is applied to move it.

Yoke Seal Race

A sealing surface within a yoke mechanism, where a seal runs to prevent fluid or lubricant leakage.