Demographic Variables Are So Frequently Used in Market Segmentation Because

question 110

Multiple Choice

Demographic variables are so frequently used in market segmentation because they ________.

• A)create smaller segments
• B)create more easily reached segments
• C)do not involve stereotypes
• D)tend to be easier to identify and measure
• E)involve fewer attributes to consider

---

Definitions:

Codes

A system of symbols, letters, or numbers used to represent information, or the set of rules and conventions that govern the structure of programming languages.

Content Analysis

A research method used for the systematic analysis of media texts and communications to identify patterns and meanings.

Indicators

Quantitative or qualitative factors that provide a simple and reliable means to measure achievement, change, or performance.

Opinion Mining

The process of using natural language processing to systematically identify, extract, and quantify subjective information from textual data.