Mass Marketing Is Becoming the Marketing Principle for the Twenty-First

question 109

True/False

Mass marketing is becoming the marketing principle for the twenty-first century.

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Definitions:

Training

refers to the process of enhancing the skills, knowledge, and competencies of employees through educational activities, aimed at improving their performance and productivity.

Engagement

In a workplace context, the level of an employee's emotional and functional commitment to their job and organization.

Competition

The rivalry among businesses to attract customers and achieve a higher market share.

High Quality

A standard of excellence or superiority in condition or performance, often measured against other similar items or services in terms of durability, reliability, and satisfaction.