When Positive Image, Inc

question 59

Multiple Choice

When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?

• A)age and life cycle
• B)gender
• C)behaviour
• D)psychographic
• E)geographic

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Definitions:

Break-even Sales

The amount of revenue from sales that exactly covers fixed and variable costs, resulting in neither profit nor loss.

Fixed Costs

Expenses that do not change with the level of output or production, such as rent, salaries, and insurance premiums.

Break-even Point

The point at which total costs equal total revenues, indicating that a business is neither making a profit nor a loss.

Fixed Costs

Costs that do not change in total with changes in activity level over a relevant range, such as rents, salaries, and insurance premiums.