Which Type of Segmentation Centers on the Use of the Word

question 58

Multiple Choice

Which type of segmentation centers on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

• A)demographic
• B)psychographic
• C)occasion
• D)impulse
• E)emergency

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Definitions:

Mill Rate

The amount of tax payable per dollar of the assessed value of property, used in calculating property taxes.

Assessed

Evaluated or estimated, often in the context of determining the value for tax purposes.

Value

The monetary, material, or assessed worth of an asset, good, or service.

Fraction

A mathematical expression representing a part of a whole or a division of quantities.