Wealth TV Is a Channel That Segments Its Market Based

question 77

Multiple Choice

Wealth TV is a channel that segments its market based on the household income levels of television viewers. This firm segments on what basis?

• A)geographic segmentation
• B)demographic segmentation
• C)psychographic segmentation
• D)behavioural segmentation
• E)situational factors

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Definitions:

Crisis

A critical or unstable time or state of affairs in which a decisive change is impending, often one with the possibility of a highly undesirable outcome.

Press Conference

A scheduled event where an organization or individual makes an announcement to the media and answers journalists' questions.

Top Management

Managers at the highest level of the management pyramid who devote most of their time to developing long-range plans for their organizations.

Prepared Statement

A pre-written declaration, often used in legal or formal contexts, that outlines one's position or views on a specific topic.