Lexus Targets Wealthy Consumers with Similar Needs and Buying Behaviours

question 88

Multiple Choice

Lexus targets wealthy consumers with similar needs and buying behaviours, even though the consumers are located in different countries. This is an example of ________.

• A)intermarket segmentation
• B)loyalty segmentation
• C)life-cycle segmentation
• D)targeting segmentation
• E)psychographic segmentation

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Definitions:

Own Capital

The funds or assets personally invested by the owners into a business, distinct from borrowed capital.

Economic Profit

The separation between full-scale income and aggregated expenses, acknowledging both straightforward and underlying costs.

Own Capital

The personal wealth or assets invested in a business by its owners.

Long-Run

A period of time in which all factors of production and costs are variable, allowing for complete adjustment to change.