When a Company Interacts One-On-One with Large Numbers of Customers

question 13

Multiple Choice

When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.

• A)concentrated marketing
• B)mass marketing
• C)mass customization
• D)undifferentiated marketing
• E)localization

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Definitions:

Household

A living arrangement where people, related or unrelated, share living quarters and responsibilities such as bills and chores.

Intimate Partner Violence

Physical, sexual, or psychological harm by a current or former partner or spouse, regardless of gender or marital status.

Racial Groups

Categories of humans identified by shared physical or social qualities into groups considered distinct by society.

Financial Pressures

Situations or conditions that create a strain or stress on one's financial resources, often leading to difficult economic decisions or problems.