Not Every Brand Difference Is Worth Establishing and Promoting

question 95

Multiple Choice

Not every brand difference is worth establishing and promoting. A difference is worth promoting to the extent that it satisfies which of the following criteria?

• A)competitive
• B)alternative
• C)divisible
• D)superior
• E)reactive

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Definitions:

Previous Stages

The earlier phases or periods in a sequence of events or processes, often referring to development.

Autonomy versus Shame

A stage in Erikson's psychosocial development theory where, during toddlerhood, children develop a sense of personal control and independence, or experience doubt and shame.

Muscular-anal Stage

In psychoanalytic theory, a developmental phase focusing on toilet training where children learn to exert control over bodily functions.

Autonomy versus Doubt

A psychological conflict of early childhood, as theorized by Erik Erikson, where children must develop a sense of personal control and independence, or they may experience shame and doubt in their abilities.