Target Marketing Sometimes Generates Controversy and Concern

question 121

Multiple Choice

Target marketing sometimes generates controversy and concern.Issues usually involve the targeting of ________ consumers with ________ products.

• A)elderly;expensive
• B)young;appealing
• C)vulnerable;marketing
• D)vulnerable or disadvantaged;controversial or potentially harmful
• E)mass market;deceptive

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Definitions:

Commercial Transformation

Refers to the significant change in the commercial activities, strategies, processes, or models of a business to adapt to market demands or leverage new opportunities.

Earned Income

Income derived from active participation in a trade or business, including wages, salaries, tips, and other forms of compensation.

Business Opportunities

Prospects for creating new business ventures or expanding existing ones, potentially leading to increased profit and growth.

Surveying

The technique, profession, and science of determining the terrestrial or three-dimensional positions of points and the distances and angles between them.