When Marketers at Procter & Gamble Selected the Millennials, a Demographic

question 137

Multiple Choice

When marketers at Procter & Gamble selected the Millennials, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which step in the process of designing a customer-driven marketing strategy?

• A)market segmenting
• B)mass marketing
• C)differentiation
• D)targeting
• E)positioning

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Definitions:

Learning Percentage

Refers to the rate at which learning or improvement occurs over time, often applied in the context of labor efficiency and cost reduction.

Operations Management

The field of management focused on designing and overseeing the production process, as well as improving business procedures in the creation of goods or services.

Learning Rate

The rate at which learning or improvement occurs, often used in the context of cost reduction or efficiency improvement over time.

Labour Costs

The total expenditure incurred by employers for the payment of wages, benefits, and taxes associated with labor.