Bud Lite Originally Launched with the Slogan "Tastes Great and Less

question 44

Multiple Choice

Bud Lite originally launched with the slogan "Tastes great and less filling!" This slogan suggests Bud Lite used which type of segmentation?

• A)user status
• B)usage rate
• C)benefit
• D)behavioural
• E)psychographic

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Definitions:

Reference Groups

Groups that individuals compare themselves to for self-evaluation or as a source of personal standards.

Group Unanimity

The state or condition of complete agreement or consensus among all members of a group, often contributing to stronger group cohesion and decision-making.

Cultural Pressures

The influence exerted by society on individuals to adhere to societal norms and values.

Influencer

A person who can influence others' buying choices because of their expertise, status, relationship with the audience, or authoritative position.