Marketers Must Be Careful to Guard Against ________ When Using

question 12

Multiple Choice

Marketers must be careful to guard against ________ when using age and life-cycle segmentation.

• A)underestimating
• B)stereotyping
• C)traditional marketing
• D)cultural bias
• E)gender bias

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Definitions:

Low Entry Barriers

Conditions that make it easy for new competitors to enter an industry, typically leading to increased competition.

Collusion

A non-competitive, secret agreement between rivals to limit competition, set prices, or control market shares.

Four-Firm Sales Concentration Ratio

The percentage of total industrial sales accounted for by the four largest firms within a specific market, used to measure the degree of market concentration.

Geographic Concentration

The phenomenon of economic activity or specific industries clustering in specific regions or areas.