Examlex
Marketers must be careful to guard against ________ when using age and life-cycle segmentation.
Low Entry Barriers
Conditions that make it easy for new competitors to enter an industry, typically leading to increased competition.
Collusion
A non-competitive, secret agreement between rivals to limit competition, set prices, or control market shares.
Four-Firm Sales Concentration Ratio
The percentage of total industrial sales accounted for by the four largest firms within a specific market, used to measure the degree of market concentration.
Geographic Concentration
The phenomenon of economic activity or specific industries clustering in specific regions or areas.
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