When Positive Image, Inc

question 59

Multiple Choice

When Positive Image, Inc., caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?

• A)age and life cycle
• B)gender
• C)behaviour
• D)psychographic
• E)geographic

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Definitions:

Mental Set

A cognitive tendency to approach situations in a fixed way based on previous experiences, potentially inhibiting problem-solving.

Confirmation Bias

The bias towards selecting, decoding, favoring, and reminiscing over data that corroborates one's prior beliefs or conjectures.

Perceptual Set

A tendency to perceive or notice some aspects of the available sensory data and ignore others.

Grammatical Rules

The structured guidelines that govern the composition of clauses, phrases, and words in any given natural language.