Many Firms Make an Effort to Identify Smaller,better-Defined Target Groups

question 32

Multiple Choice

Many firms make an effort to identify smaller,better-defined target groups by using ________.

• A)user rates
• B)loyalty segmentation
• C)multiple segmentation bases
• D)positioning
• E)mass marketing

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Definitions:

Keyboard

A hardware device used to enter typed data and commands into a computer.

Touch Screen

A type of monitor (or display in a smartphone or tablet computer) that accepts input from a user touching the screen.

Embedded Computers

Special-purpose computers embedded within electronic devices, meant to control its functions and operations.

Computer Chips

Small electronic circuits used in computers and other devices, containing millions of microscopic transistors, to perform calculations and store data.