Examlex
Consumer and business marketers use many of the same variables to segment markets. Business marketers use which of the following?
Avoidance
A psychological coping mechanism that entails keeping away from certain thoughts, feelings, or situations that may cause distress.
CAM
Complementary and alternative medicine; a group of diverse medical and health care systems, practices, and products not presently considered to be part of conventional medicine.
Caucasians
A term historically used to refer to people of European, North African, or Southwest Asian heritage, though its scientific validity and appropriateness are increasingly questioned.
Age Groups
Categorizations of populations based on age, often used in research, marketing, and policy development to address specific needs or characteristics.
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