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Blair Housewares wants to add new lines of products to its 46- store chain.Managers are correct in believing that the purpose of idea generation is to create a few ideas and the purpose of succeeding stages is to increase that number.
Intangible Asset
An identifiable non-monetary asset without physical substance, such as patents, trademarks, and goodwill, that provides economic benefits.
Amortization
The process of spreading the cost of an intangible asset over its useful life.
Legal Life
The duration for which an entity, asset, or agreement is legally effective or recognized.
Patent
A legal right granted by a government authority that gives an inventor exclusive rights to make, use, or sell an invention for a specified time period.
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