When a Market Segment Is Large or Profitable Enough to Serve

question 2

Multiple Choice

When a market segment is large or profitable enough to serve, it is termed ________.

• A) measurable
• B) accessible
• C) substantial
• D) actionable
• E) differentiable

---

Definitions:

Direct Method

A methodology applied in cash flow statements to present major classes of gross cash receipts and payments, offering a clear view of cash flow from operating activities.

Current Asset

Assets that are expected to be converted into cash, sold, or consumed within one year or a business cycle, whichever is longer.

Current Liability

A company's debts or obligations that are due within one year or within the normal operating cycle.

Accounts Receivable

The money owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.