Marketers of Automobiles, Financial Services, and Travel Are Most Likely

question 12

Multiple Choice

Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?

• A)gender
• B)life cycle
• C)occasion
• D)usage rate
• E)benefits sought

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Definitions:

Two-Factor Theory

A psychological theory proposed by Schachter and Singer that suggests emotions are the result of physiological arousal and cognitive labeling of the cause of that arousal.

Physiological Arousal

The physical state of being alert and reactive, stemming from the activation of the sympathetic nervous system, including increased heart rate and blood pressure.

Pupil Contraction

The process of the pupil becoming smaller to regulate the amount of light entering the eye, often in response to bright light or focusing on close objects.

Conscious Experience

The awareness of one's own existence, sensations, thoughts, surroundings, and the flow of experiences that constitutes one's mind.