You Have Just Created the "Perfect" Ad

question 77

Multiple Choice

You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called ________.

• A)its value proposition
• B)target marketing
• C)capturing the consumers' attention
• D)value profiling
• E)differentiated marketing

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Definitions:

Marble

A metamorphic rock resulting from the metamorphism of limestone, often used in sculpture and as a building material.

Behaviourist Theories

Psychological theories asserting that behavior can be explained in terms of conditioning, without appeal to thoughts or feelings, and that psychological disorders are best treated by altering behavior patterns.

Nativist Theories

Theories that argue for the inherent knowledge or abilities present in the brain at birth.

Language Acquisition

The process by which humans gain the ability to perceive, comprehend, and produce language, typically occurring in childhood through exposure and interaction.