Bob and Phyllis Cords Own Two Retail Stores, One in Nanaimo

question 40

Multiple Choice

Bob and Phyllis Cords own two retail stores, one in Nanaimo and one in Victoria. Though the cities are only 60 kilometers apart, the consumers at both stores are very different demographically. Bob and Phyllis alter the product offerings between both locations in an effort to cater to both demographic groups. This is an example of ________.

• A)local marketing
• B)psychographic segmentation
• C)individual marketing
• D)demographic segmentation
• E)mass marketing

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