An Alternative to Product Line Stretching Is ________, Adding More

question 49

Multiple Choice

An alternative to product line stretching is ________, adding more items within the present range of the line.

• A)product mixing
• B)interactive marketing
• C)product line filling
• D)co-branding
• E)service marketing

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Predictive

Relating to the ability to forecast future events, trends, or behaviors based on current or past data.

Correlation Scores

Numerical measures that indicate the extent to which two variables fluctuate together.

0 And 1

The binary numbers used in digital computing and binary code, representing the off and on states, respectively.