Because Service Quality Depends on the Quality of Buyer-Seller Interaction

question 22

Multiple Choice

Because service quality depends on the quality of buyer-seller interaction during the service encounter, service marketers use ________ to train employees in the art of interacting with customers to satisfy their needs.

• A)internal marketing
• B)external marketing
• C)service-profit marketing
• D)service differentiation
• E)service productivity

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Definitions:

Betadine

A brand of antiseptic solution used for wound cleaning and the preoperative preparation of the skin, containing povidone-iodine.

Scientific Method

A systematic approach to research and experimentation used to explore observations and answer questions.

Soap And Water

Soap and water are basic cleaning agents used for handwashing to remove dirt, germs, and other contaminants.

Socioemotional Development

The evolution of an individual's capacity to experience, express, and manage emotions and to establish meaningful social relationships.