According to the Text, Consumer Preference Isn't Based on Taste

question 128

Multiple Choice

According to the text, consumer preference isn't based on taste alone. Consumers attach ________ to brands and develop ________ that go beyond a product's physical attributes.

• A)value; choices
• B)meaning; relationships
• C)benefits; alliances
• D)labels; lists
• E)names; icons

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Definitions:

Assert

To assert a fact or conviction with confidence and vigor.

Disjunctive Syllogisms

A form of logical argument where, from two propositions, each of which could be true or false, a definite conclusion is drawn.

Suspects

Individuals thought to be involved in or responsible for a criminal activity but not yet proven guilty.

Culprit

The person or thing responsible for a fault or problem.