Which of the Following Is the Least Desirable Quality for a Brand

question 10

Multiple Choice

Which of the following is the least desirable quality for a brand name?

• A)It should suggest something about the product's benefits and qualities.
• B)It should be easy to pronounce, recognize, and remember.
• C)The name should be a long word to get attention.
• D)The name should translate easily into foreign languages.
• E)It should be distinctive.

Explore the psychoanalytic perspective on unconscious processes and their influence on behavior.

Describe the psychoanalytic explanation for slips of the tongue, forgotten actions, and accidents.

Recognize the implications of Freud’s ideas about the oral and anal stages on personality development.

Understand initial demographics and risk factors of HIV/AIDS.

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Definitions:

Costs

The amount that must be paid or spent to buy or obtain something.

Compensation

Payment or benefits received for services rendered or damages incurred; often used in the context of employment.

Invisible Hand

A term coined by Adam Smith to describe the unintended social benefits resulting from individual actions when those actions are motivated by self-interest.

Polio Vaccine

A vaccine used to prevent poliomyelitis, a viral disease that can cause paralysis and death.