Procter & Gamble Recently Used the Mr

question 85

Multiple Choice

Procter & Gamble recently used the Mr. Clean character on its new line of auto cleaning kits. P&G did this to increase recognition and speed consumer acceptance. This success story is a good example of ________.

• A)promotion
• B)customer service
• C)research and development
• D)brand extension
• E)sales savvy

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Definitions:

Global Diversification

A strategy that involves a company expanding its operations and investments across a wide range of countries and markets to reduce risk.

Consumer Durables

Goods that are not consumed or destroyed in use and thus have a long life, such as appliances, cars, and furniture.

Recessionary Conditions

Economic circumstances characterized by a decline in GDP, income, employment, and trade, lasting for a period of time.

Servant Leadership

A leadership philosophy that focuses on serving the needs of others, prioritizing the well-being of team members and stakeholders over personal gain.