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What is meant by brand relationships?
Charismatic Leadership
A leadership style characterized by an individual's ability to inspire and motivate followers through their personal charm and persuasive communication.
Self-concepts
The collection of beliefs and perceptions individuals hold about their own abilities, behavior, and personality.
Collective Identity
The shared sense of belonging to a group, where members perceive themselves as a part of the collective, often leading to a shared sense of purpose or goals.
Contingent Reward
A leadership strategy where rewards are given for achieving specific performance criteria or desired behaviors.
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