The Strongest Brands Go Beyond Attributes or Benefit Positioning;they Are

question 85

Multiple Choice

The strongest brands go beyond attributes or benefit positioning;they are positioned on ________.

• A)desirable benefit
• B)good packaging
• C)service inseparability
• D)strong beliefs and values
• E)customer image

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Definitions:

Expenditure

Money spent or cost incurred in an organization's efforts to generate revenue, representing the cost of doing business.

Bank Reconciliation

The process of comparing a company's bank account balance as reported by the bank with the company's own records and reconciling any differences.

Deposit in Transit

Funds that have been sent to a bank but not yet recorded on the bank's records, often seen in bank reconciliation statements.

Outstanding Checks

Checks that have been written and recorded in a company's financial statements but have not yet been cashed or cleared by the bank.