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A Brand Name Should Translate Easily into Foreign Languages

question 138

True/False

A brand name should translate easily into foreign languages.


Definitions:

Incubation Stage

A phase in the creative process where ideas mature and develop subconsciously before being realized or brought to fruition.

Convergent Thinking

A cognitive process where an individual focuses on finding a single, well-defined solution to a problem, limiting creativity by emphasizing standardization and correctness.

Escalation

The process by which conflict, intensity, or severity increases or is perceived to increase.

Need for Stimulation

A psychological drive for sensory or intellectual arousal and experiences that are varied, novel, complex, and intense.

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