Brands Are More Than Logos and Names

question 76

Essay

Brands are more than logos and names. They also have personality, status and value. Explain what is meant by each of these three elements.

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Definitions:

Maximum Liability

The highest amount for which a party can be held financially responsible under a contract or legal agreement.

Credit Card Theft

The unauthorized use, theft, or misappropriation of someone's credit card information for the purpose of making unauthorized purchases or transactions.

Equal Credit Opportunity Act

A U.S. federal law that prohibits discrimination in granting credit to consumers based on race, color, religion, national origin, sex, marital status, age, or because they receive public assistance.

Creditors

Individuals or institutions that lend money or extend credit and are owed money by debtors.