According to the Text,the Three Most Commonly Used Measures of Marketing

question 31

Multiple Choice

According to the text,the three most commonly used measures of marketing performance are ________.

• A)sales,market share and profits
• B)customer lifetime value,share of relationships and customer equity
• C)share of distribution,share of voice and share of wallet
• D)share of volume,share of value and brand equity
• E)None of the above.

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Definitions:

Marginal Revenue

The extra revenue generated from the sale of an additional unit of a product or service.

Marginal Cost

Marginal cost is the increase in total cost that arises from producing one additional unit of a good or service.

Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.

Competitive Industry

An industry characterized by many firms producing similar goods or services, where no single firm has a dominant market share.