The Marketing Task Known as Demarketing Involves ________

question 40

Multiple Choice

The marketing task known as demarketing involves ________.

• A)reducing demand,either temporarily or permanently
• B)adopting a low price position for a product or brand
• C)preventing competitors from imitating a product or brand
• D)reducing the value embedded in a product or brand
• E)eliminating the product from the offerings

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Definitions:

U.S. Bonds

Debt securities issued by the United States government as a way of borrowing money from investors.

Aggregate Demand

The aggregate demand within the economy, reflecting the total goods and services sought after at a specific price level during a particular time frame.

Recession

A temporary downturn in the economy characterized by a decrease in commerce and production, typically marked by a reduction in the Gross Domestic Product (GDP) for two consecutive quarters.

Depression

A severe recession.