Which of the Following Is the Most Likely Result of a Marketing

question 69

Multiple Choice

Which of the following is the most likely result of a marketing strategy that attempts to serve all customers?

• A)All customers will be delighted.
• B)Customer-perceived value will be increased.
• C)Customer evangelists will become unpaid salespersons for the service or product.
• D)The company may need to follow up with a demarketing campaign.
• E)A and B only.

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Definitions:

Bushel

A unit of measure for volume, used primarily in dry commodities trading, equivalent to about 8 gallons or 36.4 liters in the U.S.

Acre

A unit of land area used primarily in the Imperial and US customary systems, equal to 43,560 square feet or about 4047 square meters.

Opportunity Cost

The worth of the second-best option that is given up as a consequence of deciding on a course of action.

Production Possibility Frontiers

A curve depicting all maximum output possibilities for two goods, given a set of inputs.