A Recent Graduate of Business School Has a Different Philosophical

question 70

Multiple Choice

A recent graduate of business school has a different philosophical approach than his marketing manager,who believes in keeping customers at arm's length and using mass media advertising.He knows that today few successful firms still practice this type of true ________,and are instead turning to selective relationship management.

• A)club marketing
• B)frequency marketing
• C)mass marketing
• D)customer satisfaction
• E)marketing segmenting

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Definitions:

Delegation

The act of transferring authority or tasks from one individual or group to another while retaining ultimate responsibility.

Incidental Beneficiary

An Incidental Beneficiary is an individual or party that indirectly benefits from a contract between two other parties, though not intended as the primary beneficiary of the contract.

Enforce

To compel compliance with a law, rule, or obligation through authoritative or legal action.

Oral Assignment

The act of transferring rights or property through verbal agreement, without the need for written documentation.